Wine and social media: Le Marchesine
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Wine and social media: Le Marchesine

Category
Digital Marketing
Tags
Wine
About This Project

As part of a broader communication project that also includes press office activities and event organization, Le Marchesine, a historic but at the same time innovative Franciacorta winery, has entrusted social media communication to Rossi&Bianchi.

The communication of wine, a product with a strong component of social aggregation, finds its natural place on social media, and for Le Marchesine Facebook and Twitter are the ideal tool to communicate with its admirers but also to win new fans through word-of-mouth generated by sharing content (promotion of events, communication of product characteristics and company history, etc.).

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