Social media communication for Birrificio Italiano
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Social media communication for Birrificio Italiano

Category
Digital Marketing
Tags
Beer
About This Project

Birrificio Italiano, the first microbrewery in Lombardy that now exports its renowned craft beers abroad as well, has chosen Rossi&Bianchi to follow and implement its communication on social media. Through a Facebook page and an institutional profile on Twitter, Birrificio Italiano nurtures its close relationship with its customers and admirers by exploiting the ability of these communication tools to create an immediate but above all two-way communication channel.

An extremely fertile ground that of social media to communicate a product with a very strong experiential and social component, whose success is testified by the rapid growth in the number of fans, but even more so by the percentage of active fans who interact daily with the page.