Cercle Dom Pérignon
1425
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Cercle Dom Pérignon

Category
Food & Wine Experience, Marketing & Communication
Tags
Wine
About This Project

Cercle is the exclusive Dom Pérignon club reserved for a select group of people invited directly by the company to join. A true customer relationship tool developed and managed by Rossi&Bianchi that involves renowned chefs, well-known personalities, journalists and opinion leaders.

The invitation to join CERCLE is addressed by the Maison to those who share Dom Pérignon’s philosophy of excellence and elegance and can therefore feel like brand ambassadors. The goal of the project is to create a bond and a high sense of belonging with members through a series of activities dedicated to them that take place throughout the year and products reserved exclusively for them.