Gruppo Italiano Vini with iNobel project wanted to bring together in a single collection the excellence of the Group’s own cellars. To involve trade and the public in the project, Rossi&Bianchi has developed iNobel Wine Club, with the aim of establishing a privileged channel of communication with consumers the Horeca channel, focusing on the loyalty of costumers by sending: welcome kit, newsletter and invitations to special events. Rossi&Bianchi set up also the website and the editorial line of the Facebook iNobel page.

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